Studying part-time allowed me to become a digital marketer

Meet part time student Paddy Mullan who studied the Level 4 OCN in Social Media and Digital Marketing online at North West Regional College - allowing him to achieve relevant digital marketing qualifications.

Name:

Patrick Mullan

Age:

23

Where are you from?

Claudy

What course are you studying?

I studied a Level 4 OCN in Social Media and Digital Marketing and I am now seeking employment.

Previous Education before you came to NWRC:

I studied at St Brigid's College, Derry to get my GCSEs and my A-Levels.

Why did you choose to study at NWRC

I chose to study at NWRC as I was looking for somewhere to be able to achieve relevant digital marketing qualifications in order for me to achieve a career in that field. It was also the most convenient for me because of the course being delivered online, which was a big selling point for me.

Tell me about your course at NWRC

The Social Media and Digital Marketing course was completely online, and I attended classes every Wednesday from 5 to 8. In it, I learned really useful factors and aspects of digital marketing such as Social Media Marketing, Search Engine Optimisation (SEO), the different types of marketing, how to make a digital marketing plan and strategy and so on. Coursework was handed in on a weekly basis which worked well for both time management and for putting what I learned into a practice. I also had to do a work placement alongside the course in order to gain more experience in the marketing sector which I definitely feel was really beneficial for my studies. I did my work experience with Destined, which is a non-profit organization that helps people with learning disabilities.

Would you recommend this course to other students?

Of course! For those looking to get into the marketing sector for employment, this course delivers in giving students a strong grasp of the many aspects of digital marketing. The course being online is especially beneficial for me due to me living out in the countryside, as it is a lot more convenient to be able to attend the course online at home rather than having to get bus fares back and forth. Being able to do a work placement alongside it really helps too in gaining hands-on experience in the marketing sector, where I can put what I have learned in the course into practice.

What do you plan to do next?

Next I plan to seek out a full-time job as a marketing assistant. As of now I'm currently seeking out jobs and updating my CV according to my new qualifications. I'm hoping to get a job in Communications.